Media Contact Info

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-559-7519

Tom Evangelisti
VOCEL
Tom.Evangelisti@vocel.com
858-705-4870

04/16/2008

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BASKING RIDGE, NJ — Verizon Wireless, the builder and operator of the nation’s most reliable wireless network, and VOCEL, publisher of premium branded mobile phone applications, today announced the availability of The Pill Phone, a new Get It Now® application that provides Verizon Wireless customers with detailed drug information and automatic dosing reminders – right on their phones.

The mobile version of the best-selling medication reference guide, The Pill Book, The Pill Phone application is available exclusively through Verizon Wireless. With The Pill Phone’s Pill Lookup feature, Verizon Wireless customers have access to critical information on more than 1,800 medications and prescription drugs that are commonly prescribed by physicians, including indications, dosing, side effects, drug interactions, photos of medications, and more.

The Pill Phone also offers a Medication Reminder feature, which allows customers to schedule automatic reminders to take their doses at the appropriate times. With the Medication Reminder feature, customers can stay on their familiar medication schedule at home and even when they are traveling. The Pill Phone has received FDA 510 (k) clearance and is protected under U.S. Patent No. 7,340,503.

“The Pill Phone helps our customers leverage technology to manage their health by providing educational information and dosage reminders,” said Mark Bartolomeo, vice president of enterprise data sales for Verizon Wireless. “Our health and wellness conscious customers want to be able to access important health information and The Pill Phone can serve as a valuable resource to help them access this information while on-the-go.”

Verizon Wireless customers can purchase and download The Pill Phone from the Get Going or Tools on the Go virtual shopping aisle of the Get It Now virtual store by clicking on “Get New App” and then “Mind, Body & Soul.” The Pill Phone is currently available for a $3.99 monthly subscription on a number of popular Get It Now-capable phones, including the Chocolate and the enV by LG, the LG VX9400, the MOTORAZR(TM) maxx Ve, and the Alias(TM) by Samsung. Airtime or megabyte charges apply for sending and receiving data using Get It Now, depending on the plan. Customers need a Get It Now-enabled phone and Verizon Wireless digital service to access the Get It Now virtual store.

For more information on The Pill Phone, or to see an interactive demo, visit www.pillphone.com. For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About VOCEL
VOCEL has developed the next generation interactive messaging platform which is a patented solution for rich, multimedia exchange that simplifies discovery, motivates response and improves the mobile phone experience to help create a more robust relationship with wireless customers.